This guide outlines the daily, weekly, and quarterly social media tasks to maintain an active and engaging presence for Your Story Counselling across LinkedIn, Pinterest, Facebook, and Instagram.

1. Tools & Platforms

Tools Used

• Canva – For designing original posts.
• Later Social – For scheduling and reposting content across platforms.

Social Media Accounts Managed

• Instagram
• Facebook
• LinkedIn
• Pinterest

2. Daily Engagement Tasks (Instagram Focused)

✅ Liking, Commenting, & Following

• Like 5–10 posts from relevant accounts (e.g., mental health professionals, allied health organizations, community groups).
• Comment on at least 3–5 posts daily with thoughtful responses.
  • Example: “This is such a great reminder about self-care! Thanks for sharing.”
• Follow relevant business accounts to expand brand awareness (NO personal accounts, fashion, or makeup brands).
• Unfollow accounts that are no longer engaging with us (e.g., inactive companies).

✅ Replying to Comments

• Respond to all comments on our posts within 24 hours to encourage interaction.